The biggest advantage of Google AdWords advertising is that you can test new business ideas quickly by running an ad campaign for few hours and monitoring its results.
Following are the Reasons:
1) The Google audience/user base has traditionally catered to technical audiences and more importantly, to internet savvy users.
2) Google AdWords delivers instant results - you can have your ad campaign u and running in 10 minutes flat. Compared to other search engines.
3) With AdWords, you can go target your prospects geographically down to countries, states and cities. This is a great advantage for business selling hard goods or services - they would prefer local prospects as opposed to someone half way across the world.
4) It rewards good ad performance for an ad that converts (clicks/impressions percentage) exceptionally well ( high click through rate CTR), your ad will get better ad placements as well as better pricing. Google wants to display the most relevant ads for the user. Therefore, in tern you end up paying less per click, the higher the click through rate of your ad is.
Note: Click through Rate is simply the percentage that users click on your ad. For example, if 200 users saw your ad, and 4 people clicked your ad to visit your website, your CTR (Click through Rate ) would be 2%. ({4/200} x 100)
Before this research your market and your competition and that means knowing:
Following are the Reasons:
1) The Google audience/user base has traditionally catered to technical audiences and more importantly, to internet savvy users.
2) Google AdWords delivers instant results - you can have your ad campaign u and running in 10 minutes flat. Compared to other search engines.
3) With AdWords, you can go target your prospects geographically down to countries, states and cities. This is a great advantage for business selling hard goods or services - they would prefer local prospects as opposed to someone half way across the world.
4) It rewards good ad performance for an ad that converts (clicks/impressions percentage) exceptionally well ( high click through rate CTR), your ad will get better ad placements as well as better pricing. Google wants to display the most relevant ads for the user. Therefore, in tern you end up paying less per click, the higher the click through rate of your ad is.
Before this research your market and your competition and that means knowing:
- Which keywords are getting the most traffic?
- What are the top bid prices for those keywords?
- Which keywords are being ignored and why?
- How many competitors you will have?
How to write Good Keywords?
Let me show you how to select great keywords...
Think like your customers
- Create a group of ads or ad group for each of your products and services. For each ad group, pick up at least 20 relevant keywords.
- As you pick your keywords, think like your potential customers. What are they searching for? What words would they use to describe your product?
Use Themes
- To show more relevant ads to potential customers, group your keywords into themes that are based o your different products and services. For example, you can create one group of keywords about the laptops that you sell and another group about the mobile phones you offer.
- Using specific keywords means that your ad can appear when potential customers search for terms that are relevant to your business.
That's it from my side...
If you have any queries, feel free to write in comments down below..
Stay tuned for more digital advertising!!
Thank You...
Stay tuned for more digital advertising!!
Thank You...
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