Tips on How to Write a Good Ad in Google AdWords.

When people search on Google, they're looking for something that's relevant and to-the-point. Here are six tips for writing great text ads.

1. Include at least one of your keywords.

When people search using your keywords, those keywords can appear in bold within the text of the ad they trigger. For example, if a customer searches using your keyword laptops, your ad's headline could like this: Laptops sale. Including your keywords lets you show potential customers your ad is relevant to what they're looking for.

2. Highlight what makes your business, product, or offer unique.

This can include the quality of your products, the availability of your service, or special offers, such as free shipping.

3.Mention prices, promotions, and special offers.

Seasonal or time-limited offers work well with AdWords because you can update your ads at any time.

4. Encourage your customers to take action.

Words that you can use include "Buy", "Sign Up", or "Call", whatever is important to your business.

5. Connect your ad to the right landing page.

The details you include in your ad should reflect the webpage to which it sends potential customers. For example, if you ad promotes your selection of camera bags, you should link it to the relevant page of your website, such as camera accessories.

6. Create content for mobile.

Details like your store location or phone number might be more useful to your customers when they're on the go. Give them information they might be more useful to your customers when they're on the go. Give them information they can act on using call or location extensions.

When planning your campaign, it's worth creating two or three new ads within the same ad group and testing them against each other, to see which one performs best with your audience.

A few quick rules

As you write your ads, there are a few simple rules you'll want to follow. (Basically, these rules makes sure ads are useful for people). Here's what you'll want to keep in mind:

• Make sure that the URL shown in your ad shares the same domain URL that people will see once they click your ad. For example: an ad with a URL of www.google.com could not send people to www.youtube.com.
• Double-check that your URLs in your ads work,
• Use simple,regular text in your ads (no excessive punctuation or symbols).

Other things you'll want to avoid : repeated punctuation or symbols, non-standard or excessive capitalization, exclamation marks in the ad's headline, and bullet points.

Tips for writing Landing Pages that Sell

Your "landing page headline" is the first thing a click-through visitor sees, other than a graphic. Slight changes in wording can significantly impact your conversion rate. This is similar to the importance of a headline on an AdWords ad or a sales page the headline makes a crucial difference.

However, there's something even more important at work here by matching your headline with  the words in your ad, you are providing a subtle, visual reassurance that this is the site they wanted to visit. 

We're talking millisecond decision-making here. Make it easy and comfortable for your visitor to take the next step... to keep reading and visually exploring the landing page. And that starts with maintaining a connection between the ad they clicked and the headline of the landing page they ended up at.

Eye-catching image as it is rightly said visitor's eye is drawn first to an image, only then does the visitor move on to read your copy.Whatever our cop or headlines, whatever your design and layout, they must convince a visitor within just a few seconds.

Designing and writing an effective landing page doesn't require a bid budget. It does require, however, more time, thought and work than you initially thought it did.     

That's all from my end...

If you have any queries, feel free to write in comments down below..

Stay tuned for more digital advertising!!

Thank You...

Dynamic Search Ads in Google Adwords.

Dynamic Search Ads is a feature of Google AdWords that help in creating one ad for all your products  from website content. Dynamic Search Ads quickly direct the customers (potential) to what they want on your site.It helps to build the gap of your keyword-based campaigns while using your website t target the ads. The normal Search ((keyword based ads) Ads can miss relevant searches, or aren't up to date or get out of sync with what's actually available on advertisers' website.

When somebody looks on Google with terms firmly identified with your site, Dynamic Search Ads appear. At the point when your advertisement appears, your feature and greeting page are consequently created in view of the specific hunt terms that the customer entered. Thereby, your headlines are dynamically added to be of greater relevance for each individual search.

Benefits of Dynamic Search Ads:

1. Save Time: No more of keywords, bids, and ad text mapping to each product on your website. It also may help you promote to new markets quicker than different choices.
2. Frequent,automatic updates to your ads: Whenever any changes are made to the pages of your websites in the index, Google will crawl your website again to help ensure that the ads are as up to date as possible.
3. Show relevant, dynamically generated headlines with ads: When a user search is relevant to the specific product or service, google will dynamically generate an ad with headline that includes words from the users search phrase and the landing page in the your specified.
4. Control your Campaign:  Ads can be shown based on your entire website or specific category or pages. Prevent ads from showing for those products that are temporarily out-of-stock.
5. Capture additional traffic: Gains additional traffic and sales for the business and attracts more customer than the usual keyword -targeted campaign.

To get best out of your Dynamic Search Ads follow these steps:

1. Before start writing your ads, improve the website.
2. Write great descriptions for your ads.
3. Keep mobile in mind.
4. Make sure site is accessible.
5. Create single language campaigns. (create a new campaign for each language)

Creating a Dynamic Search Campaign

1. Sign in to your AdWords account.
2. In the menu page, click the Campaigns Tab.
3. Click the plus button "+" and select Search Network.

         4. It enters the next page, thereby write the name of your Campaign, select Dynamic Search Ads and fill out the website in the format such as example.com with out "www" and also select the targeting source.

        5. Select the domain/website language it is in, the locations to target the ads.

       6. For Bid Strategy, choose manual or automated bid strategy if you want Google to optimize your bids then choose automated bid strategy. Google recommend the target CPA or enhanced CPC (Cost-per-Click) options.

      7. Enter your Bid limit and Budget.

      8. In advace settings, you can set Start Date, End Date and Ad scheduling with Google giving you option in 12 hour or 24 hour display clock.

       9. Click Save and Continue to reach the next page to create to the ad and the ad group.

Creating and Ad Group

1. Name your ad group and set the default bid.
2. Decide whether you would like to target a set of recommended categories, all webpages on the site, or specific webpages.
3. If not using automated bidding, adjust the bid based on the value of each specific target to the business.
4. Finally, click on Save and Continue for billing.

For creating more Dynamic Search Ads to the ad group of the campaign you've created:

1. Click New Ad.
2. Insert the description text.
3. Click Save Ad.

Increasing traffic and reach without keywords, targeting for Dynamic Search Ads works on the basis of matching people's searches on Google. You can target the ads based on specific categories that are connected to your website.
There are 6 types if dynamic ads targets that can be used to refine how the ads will show:

1. All Webpages: It includes every single page in a website domain that are discovered by Google Search and ad crawlers. Example: To target all the pages of  www.example.com.
2.  Categories: In view of your site content, Google makes target able classifications, or sets of presentation pages composed by topic. You choose which sets of pages to target, how to assemble comparable pages, and the level of granularity. Example: You have a website of beauty products and  you'd like to target pages that are selling foundations.
3. URLs: You can target pages with URL containing certain string.
4. Page Title: You can target pages with titles that contain certain words. Don't know what a page title is just, click on Google.com and look at the top of the browser window.
5. Page Content: Target pages that contain certain words that you specify.Example: Want to select all pages that contain the words "television" to target your ad.
6. Custom Label: Use a page feed to attach custom labels to the URLs, thereby targeting those custom labels.

That's all from my end...

If you have any queries, feel free to write in comments down below.

Stay tuned for more digital advertising!!

Thank you...

What are the Different Ad Extensions in Google Adwords?

Ad Extensions is a feature that shows extra business information with your ad, like an address, phone number, store rating  or more webpage links. It gives your potential visitors more channels and paths to get closer to their goal. It not only helps the visitors with more information, but also helps you with the following:

• Increases Click-through-rate.
• Increases Quality Score.
• Increases Average Ad positions.
• Reduces Average Cost-per-Click.

Ad Extensions makes your ad more informative thereby enabling the users to click on it.

Where to find them in Google AdWords?

In AdWords Account, navigate through the tab that is displayed on the top consisting of different components.

Different Types of Ad Extensions:

1. Sitelink Extensions: They allow to showcase additional links/landing pages below your standard text ad. Applying few more lines to your ad gives you more real estate on the SERP, helping the ad to standout against your competition.Help the searchers to go to a more specific page on your site.

For example, in the above ad, the search is for Ford Cars, and the landing page goes to a fairly generic page. If the searcher knows that they want to know the price, incentives etc. they will be more apt to click on the sitelink and go to that specific page. Google has shown that adding sitelinks to the ads increases your click-through-rate.


2. Location Extensions: They help to show your address alongside your ad to people who are nearby. It adds an extra line to your ad and often includes a map reference. To take advantage of this ad extension, you'll want to have a verified address through Google My Business. Google will send you a code to confirm you own that address, and then you can link your Google My Business account to your AdWords account to to take advantage of it.

3. Call Extensions: It helps to add a phone number to show alongside your ads making it easier for the customer to contact you directly. Having call tracking within Google AdWords helps you in seeing which keyword and ad was responsible for that call (a call is equal to 1 conversion).

Below figure, shows how the ad will look along with the feature of call extensions.

4. Callout Extensions:  It helps in improving your text ads by showcasing unique offers to shoppers, like free delivery, or 24-hour customer service. By this customer get detailed information about your business, products and services when they see your ads. It gives extra 50 characters for extending your ad descriptions each callout is of 25 character.

  
Benefits of Callout Extesnions:

• Highlight or summarize your business offering.
• Update without changing your ads.
• Can add callouts to account, campaogn, or ad group levels.Specify the dates, days of the week, or times of a day callouts are eligible to show.
• Detailed Reporting helps in showing how many clicks occurred on your ad when callouts appeared and compare your summary at the campaign, ad group or ad levels.

5. Review Extensions:  Helps in displaying a third-party review about your business with a regular ad. By either paraphrasing or using an exact quote, review extensions helps in giving an extra credibility to your ad. It appears only on desktop devices and on the Google Search Network.

Rules need to be followed:

Some of the things that could prevent a review from getting approved from Google include:

• Using individual personal reviews. (not from publication /organisation)
• Repeating your business name in the review text.
• Using a review that is very old a year or so.
• Not taking the review directly from the original source.
• Changing the review from original for example adding exclamation marks etc.

It's good idea to look over all review extensions policies before submitting your reviews.

6. Structured Snippet Extensions: Helps in providing an additional line of ad space by showcasing information from the below mentioned categories: 

It basically highlights specific aspects of your products and services. Benefits includes:

• Help people instantly find out more about your products and services.
• Improve your return on investment: Additional website information with your ads can increase your ad's relevance and Click-through-rates, thereby increasing the return on investment.

7. App Extensions: It allows you to link to your mobile or tablet app from your text ads. App Extensions are a great way to provide access to your website and your app from a single ad. App Extensions allow mobile searches to download your app.You can add app extensions at the account, campaign, ad group, or ad level.

Benefits of App Extension: Flexibility, Detailed Reporting, Smart Detection of App Store and device, In-place editing. 

8. Price Extensions: They help those advertisers who want to showcase the pricing along with popular products or services.It adds more value to your Search Network text ads, thereby enabling customers directly to what interests them on the site.Price Extensions appears below your text ad on desktop and mobiles. Therefore, it is important to make sure your site is optimized for desktop and mobile devices.

9. Message Extensions: Allow customers to view your ads on mobile devices and contact you directly via a text message.When you want customers to send a text message than to a call, set up the message extensions for your text ads on the search network.Thereby, giving customers another option to reach you.
When a user taps or clicks the message icon in your ad from their mobile device, their messaging app will open.Message Extensions can be added at the account, campaign, ad group, or ad level.

10. Affiliate Location Extension: Helps customers find stores that sell your products. In case, you sell your products through retail chains, it helps consumers when they are deciding what and where to buy. Affiliate Location Extensions enables people to find nearby stores that sell your products.
You can add affiliate location extensions at the account, campaign, or an ad group level.

How it helps you win new customers:

• User searches in Google for a product.
• Ad shows with your affiliate location extension.
• User sees the near by store (either as an address or on map) that sells your product.
• On mobile, the user/customer can tap to get directions to the store.
• The customers goes to the store and buys the product. 

11. Automated Extensions Report: Allows you to see data from third party consumer and seller ratings.

Seller ratings for retailers look like:

Consumer Rating look like:

That's all from my end...

If you have any queries, feel free to write in comments down below.

Stay tuned for more digital advertising!!

Thank you...

Google AdWords: Glossary Terms You Need to Know .

Here's a brief list of Google AdWords Terminologies that you will come across in AdWords:

1. Campaign: a Google AdWords campaign is a name that you assign to all your advertisements for a part of your business or for a particular promotion you are running. For example, you might have a campaign for selling services in your hotel.

2. Adgroups: within a campaign you break your advertisements into adgroups. Using the hotel example, you might have an adgroup which has advertisements for promoting accommodation and another adgroup for promoting your restaurant.

3. Advertisements: within your adgroups you have advertisements. Using the Hotel example(above), if you had an adgroup for hotel accommodation you might have one set of advertisements for last minutes deals, one for business deals and one for general accommodation. You need to write your 'Ad Copy' (which is the text you will use) to encourage relevant users to click on it, so it's very important.

4. Keywords: you need to decide when you want your advertisements displayed. This is based on keywords that you specify and if these keywords are used when searching then your advertisement may appear depending on what you have bid, your budget, competition, and so on.

5. Budget: now you can set up your budget, how much you are going to spend each day on advertisements and how you are going to split up this money through the adgroups. In Google, when you want to display advertisements you are bidding for keywords against other competitors so the more competitive the keywords the more expensive this will be per click,

6. Quality Score: Google gives quality score to each and every keyword of your campaign from the range of 1 to 10. Quality Score depends on how relevant the keyword, the ad text, description and the destination URL for those customer looking at your ad. A higher Quality Score can get you better ad placement at lower costs.

7. Ad Rank: It's the value that's used  to determine where your ad shows up on the page. It is calculated when quality score is multiplied with your bid.

8. Impressions: It is the measurement of how many times your ad is shown.

9. Ad Extensions: Ad extensions are the extra information in ads about your business such as local address, phone number, links to your websites.

10. Mobile Ad: They are those ads which your mobile searches see on their devices.

11. Cost-per-Click (CPC): When an advertiser places an advertisement they pay a fee every time the advertisement is clicked.

12. Cost-per-Impression (CPM): This stands for cost per impression. The advertiser pays for every 1,000 times the advertisement is displayed. It does not have to be clicked.

13. Click Through Rate (CTR):  It measures the percentage of people clicked on your ad after viewing it. The Formula to determine CTR is = Clicks divided by impressions multiplied by 100.

14. Landing Page: It is the page on your website where you want your audience to land up and driving traffic from your ad.

15. Split Testing: It includes A/B and multivariate testing. It's a method of controlled marketing experiments with the goal being to improve your objectives such as higher CTR, increased conversions, better ad ranking etc.

16. Bid Strategy: It is basically how you set your bid type to pay for viewer interaction with your ads.

17. Billing Threshold:  This applies to automatic payments only. It is the level of spending that triggers a charge to you for the ad costs. The threshold level is  $50  which if your reach within 30 days , you 'll be billed.

18. Headline: The first line for your image and text ads. It's main purpose is to attract attention of your target market. By wording it correctly you can avoid "curiosity" clicks, but the best part is that when you start targeting specific keyword sets it gives you a considerable edge over competitors.

19. Destination URL: It is the landing page your ad is directed to when it's clicked. Your destination site can be a specific page. You can change it for differing ads within ad groups. It takes your customers to the website when they click your ad.

20. Display URL: What the URL looks like as it's displayed on your ad. Keep it simple and clean o increase your brand recognition,trust, and conversions. For example:

Display URL will look like: www.abc.com/signp
while Destination URL : https://www.abc.com/ads/help/sign-up./letsgo


21. Deep Link: A specific page of URL that takes your customers to a specific page in your app.

22. Frequency Capping: A feature that lets you control the number of times your ad appears to the same person on the Display Network.

23. Invalid Click: Those clicks on ads that Google marks as illegitimate. Google examine every single click. There are a number of qualifications for an invalid clicks:

• Unintentional clicks.
• software generated clicks (crawling)
• clicks from owners of the site your ad shows on
• robot clicks 
• a double click

24. Limited By Budget: A Campaign Status that lets you know that your budget is lower than the recommended Daily Budget. Your ad is not reaching its full potential because your bid is not competitive enough. Your campaign are still running and are successful.

25. Referrer URL: The URL of the website where your display ad was clicked. The person was referred to your site from this URL. This help in identifying where your traffic is coming from and may inform bid strategy or placement strategy.

26. Search Engine Result Page (SERP): The Google Result page for a Google search.

27. Search Term (Search Query): The word or phrase that a person types into a search engine such as Google.com. You target theses terms with keywords in order to show your ad for certain Search Terms.

28. URL: It stands for Uniform Resource Locators. The location of a website,webpage, or a file on the Internet.

29. Bulk Edit: The feature that allows you to make edits to campaigns across your account all at once.

30. Cost-per-view (CPV): The price you pay Google every time someone views one of your video ads.


There you have it all the basic terms you need to know to get started with Google AdWords. Still have questions? Are some terms missing?

Write to us in the comments down below or email us will surely get back to you.

Stay tuned for more digital advertising!!

Thank you...

How to create a Shopping Campaign and Google Merchant Center?

Shopping Ads work great for e-commerce companies, they help in promoting products by giving users detailed information about what the company is selling before even they click on the ad. By using retail-centric tool you will be able able to track the performance of your ads.

In this post, we shall walk you through how to create an shopping campaign in AdWords. To know more about shopping campaign, learn more Shopping Campaign In Google AdWords.

Following are the steps to be followed:

1. Sign In to your AdWords Account.
2. Click Campaigns in the page menu to reach campaign page, and click the + button. 
3. In the Campaign type, select and click on Shopping.

    4. In the Select Campaign Setting Page, give your campaign a name. If you want an existing Shopping Campaign settings to be used for this campaign(Shopping), then go to "load settings from" and select the campaign from the "Existing Campaigns" tab drop - down menu.
   5. Provide the merchant identifier by the merchant ID from the select drop-down menu.
 

6. From the "Country of Sale" drop-down select the country where you want the products in this campaign to be sold. It defines which products from your Merchant Center inventory are advertised in this campaign.

  7. If you want to use the options "campaign priority" and "inventory filter" settings or advertise local products, click on Shopping Settings advanced.

Use the options "Campaign priority" setting when you have multiple shopping campaigns advertising the same product and you want to determine which campaign will be used when ads for these products show associated with bids.

To change, select "medium" or "high" or "low", depending upon how you choose to prioritize the campaign. 

   

8. By default, Shopping Campaigns show product sold on an online website. If you want to include products sold in local stores, choose the option "Local Inventory Ads".

9. Next is "Locations" choose the geographical areas where you want the Shopping Ads to appear. You can include and exclude specific locations as well.

10. By default, Shopping Campaigns show ads on both Google Search Network (it includes Google.com and Google.com/shopping)  and Google search Partner websites (3rd party websites that display link to products for sale). Include search partnersHelps in increasing your visibility, improve traffic to your products.

11.  Next is "Bid Strategy" defaults to Manual CPC which means you'll set your own maximum cost-per-click bid (max. CPC). If you use conversion tracking, "Enable Enhanced CPC". It automatically adjusts your manual bids to try to maximize conversions you receive while keeping your total cost same. 

12. Enter the max. CPC bid next to "Default Bid". This bid will apply to the first ad group and product group you create in the campaign. You can adjust your bids later from the "Products Groups" tab.

13. Next to "Budget"  enter the amount you would like to use as an "individual budget" to be spend per day for this campaign.

14. Select and additional advanced options for your campaign, including delivery method, ad scheduling and dynamic tracking URL.

15. Click Save and Continue.

16. You'll arrive on the Create Ad Groups Page. In this screen, you'll need to make some decisions about how to organize your campaign. How you organize the settings depends on your goals for your campaign.

Linking AdWords with Google Merchant Center

1. In Google Merchant Center, Click on : this icon, then go to or click account linking .
2. In AdWords Tab, under actions click link.
3. To create product feeds that is the product information file, In the side tab of Google Merchant Center click on products, the click feeds and Click the "+".
4. To enter product details in feed file, click on feed file, finally click edit spreadsheet.
5. After creating feeds we then make Campaign in AdWords by going to shopping campaign.

That's it from my side...

If you have any queries, feel free to write in comments down below!!

Stay tuned for more digital advertising!!

Thank you...

Shopping Campaign in Google Adwords.

Shopping Campaign also known as Product Listing Ads (PLA) work great for e-commerce companies. Google Shopping campaigns is different from traditional keywords and text ads as they don't use keywords, meaning in Search Campaign, your ad will not show for any search query until you add keywords to increase your targeting whereas in shopping campaign, your ads are automatically eligible to show for any search query that matches a product you sell.

Shopping ads are those ads which include rich product information, such as product image, price, and merchant name. It also uses the data attributes from the product information we submit in your Merchant Center data feed. But before that What is Google Merchant Center? This is where our product data feeds are live. A product data feed is a list of all the products you sell.This list is a format assigned by Google consisting of the following attributes:

• ID - It should be different and unique for all the products. (It is randomly selected numbers)
• Title - The name of your product, this is the text that is displayed when your ad is triggered.
• Description - It is the description about the product being displayed.
• Product Category - It is to be chosen from "Google Product Taxonomy" predefined Categories by Google.
• Condition - Is the product New, Used or Refurnished. 
• Availability Status - In stock / Out of Stock.
• Price - Price of the product.
• Link to item's page on your website.

There is no need to write text ads for shopping campaigns the shopping ads are generated automatically using the data in the feed. 

For the products to appear on Google Shopping ,need to create campaigns for your shopping ad. Shopping campaigns allows you to manage and optimize shopping ad to promote your products online.  

Shopping campaign offers a very simple and flexible way to maintain your Google Merchant Center product inventory.You can monitor and optimize your shopping campaign performances by using powerful reporting and bench-marking tools.

Product Feed

A shopping campaign without the product feeds (via Google Spreadsheet) is impossible and the products should match the website otherwise Google will not show your product ads.

As discussed earlier, shopping campaigns don't use keywords to determine relevancy, so the product titles etc. are actually keyword- rich and also appealing to potential buyer who are viewing your ad, these information are used by Google to show your products relevant to a search query. Make sure all your information provided are accurate and correct.

Images of the products are very important for your ad to look appealing, therefore make sure your product images are high-quality.The images should be only of those products that you are selling no edited or watermarked products images should be used. Make sure all your destination URLs are to live pages and not to 404 error or dead pages, as google will not show your products otherwise.

Benefits of Shopping Campaign

1. More Traffic: Business generally experience significantly higher CTR (click through rate) with shopping ads compared to search (text) ads.
2. Better Quality Leads: Increasing the quality of your leads by putting product information directly in your ads to help shoppers make informed purchase decisions. This will help shoppers more likely to complete a purchase on your site. For example, when a user does a google search for "hand bags", she can say by looking at the picture only which suites her taste best, in terms of price, product description.
3. Easy retail-centric campaign management: Shopping ads use the product attributes you define in your Merchant Center data feed to show your ad on Google searches. Scan your product inventory directly in AdWords and create product groups for the items you want to bid on. 
4. Broader presence: Shopping ads can appear for a relevant user search and, if relevant, both a shopping ad and text ad can also appear at the same time. Reaching to shoppers could be double.
5. Powerful reporting and competitive data: Seeing how your products are performing at any level you want to see. Use bench marking data to get insights and can also use the Bid Simulator tool.  

You can see Shopping ads across the Web: Google Shopping (in select countries), Google Search, next to search results and separate from text ads, Google Search Partner websites, including YouTube and Image Search in some countries (if your campaign is set to include search partners)  

Both Shopping ads and text ads can appear at the same time giving users/shoppers access to full variety of products that match their search.

So, that's an introduction to shopping campaigns. In my next post, we shall discuss how to create a shopping campaign and how to link Google AdWords with Google Merchant Center.

Stay tuned for more digital advertising!!

Thank you...

What are Flexible Bid Strategies in Google Adwords?

Google created these strategies to help advertisers like us to make more sense of their bidding and spend less time trying to figure out what to do.

Flexible bid strategies automatically set bids to optimize for certain goals across set campaigns, ad groups and keywords. Once you have created a strategy, it will be shared in your Shared Library in Google AdWords. making it accessible from one spot and making performance tracking easier. You can apply the strategy on the campaign, ad group or keyword level from each respective tab.

There are 5 types of flexible bid strategy:

1. Maximize Clicks.
2. Target Search Page Location
3. Target Cost-per-Acquisition.
4. Enhanced Cost-per-click.
5. Target Return on Ad Spend (ROAS).

Let's discuss each of  them in details :

Maximize Clicks

This strategy will focus on increasing clicks while spending a target amount. The target spend amount is essentially the budget you are setting for any campaign/ad group/keyword that is utilizing this strategy. This is separate from the daily budget you will set on the campaign level for a campaign using manual bidding or another bid strategy.

With Maximize Clicks, you are giving Google control to change your bids in order for the areas using this strategy to work to gain you the most clicks.

You should apply this strategy when you want to get the most clicks to your site for your target spend amount.

Target Spend: This is an amount that you set that is applied to any campaign, ad group, or keyword using this strategy.

Target Search Page Location

Want Google to be on the first page of results, or even the top of the page?

The Target Search Page Location option will automatically raise or lower your bids to show your ad at the top of the page or on the first page of the Google search results. This strategy only works for the Google Search Network. Once applied, it will only take a few minutes for your bids to start being changed by Google and can (and will) be updated several times a day. To set the initial bid amount you can do one of two things: you can opt for the automated approach and have Google set the bid and adjust for you, or set the bid yourself and then have Google adjust the bid for you.

This strategy gives you the option to show on the top of the first search results page or anywhere on the first search results page. If you are using the top of first page search results, Google will raise your bid to fit the top-of-page bid estimate. If you utilize the option to show anywhere on the first page, it will use the first page bid adjustment.

Target Cost-per-Acquisition (CPA)

It is similar to optimize for conversions. This option allows you set bids to achieve an average CPA across all ad groups and campaigns using this strategy. With this approach, some conversions may cost more than the target and some may cost less, but overall AdWords will try to keep your cost-per-conversion equal to the target.

There are 2 requirements to apply this strategy:

• You need at least 15 conversions in the last 30 days (the more data you have, the better Google can help to set bid adjustments)
• Your ad group or campaign has received conversions at a similar rate for at least a few days. 

Enhanced Cost-per-click (CPC)

Enhanced CPC helps you bid more effectively to maximize conversions. You can set your own max CPC bids for each keyword, and from here. AdWords will adjust your bids depending on what it believes is the likelihood of the click leading to a conversion. 

Enhanced Cost-per-click (ECPC) will only raise your bid up to 30% and can lower it as much 100%. Google looks at real-time data to make your bids more effective, such as device, browser, location, and time of day when adjusting your bids during each ad auction.

Target Return on Ad Spend (ROAS).

Target Return on Ad Spend uses the conversion value you set when you set up your conversion tracking. If yo haven't set up your conversion value, you can do so in the Tools tab under conversions.

Once this is done, AdWords will set the max CPC bid to maximize your conversion value. At the same time, AdWords will be trying to achieve an average return on Ad Spend that is equal to your target.

That's it from my side...

If you have any queries, feel free to write in comments down below!!

Stay tuned for more digital advertising!!

Thank you....

Different types of Keyword Match Types.

Keywords are the words and phrases that trigger your ad to appear when a potential customer searches for your products and services. If you sell electronics, for example, you might choose "laptop delivery" and "free laptop delivery" as your keywords. When someone uses those words in a search, the keywords can trigger your ad.

Each match type has its own advantages and disadvantages, and it's incredibly important to understand the circumstances i which you should use one and not the other.

Basically, AdWords uses the following types of Keyword match type:

Broad match: It is the default match type that all your keywords are assigned. Ads may show on searches that include misspellings, synonyms, related searches, and other relevant variations. Example keyword: women's hats,, Example Search: buy ladies hats. If you decide to stick with default broad match keywords, it's important to check the Search Terms Report to ensure you're not spending money on keyword traffic that is irrelevant and not converting.

Broad match modifier: Ads may show on searches that contain the modified term (or close variations,  but not synonyms), in any order. Symbol: +keyword. Example keyword: +women's +hats. Example search: hats for women.



Phrase Match: Ads may show on searches that are a phrase, and close variations of that phrase. Symbol: "keyword". Example keyword: "women's hats". Example search: buy women;s hats.

Exact Match: Ads may show on searches that are an exact term and close variations of that exact term. Symbol: [keyword]. Example keyword: [women's hats]. Example search: women's hats.

Negative Match: Ads may show on searches without the term. Symbol: -keyword. Example keyword: -women. Example search: baseball hats.

Impact of Match Types on your Adwords Results

They're the control you use to determine exactly which search queries you're bidding on. To determine which match types to use for each keyword, there are few components to consider:

• Performance to Date - How a keyword have performed can help you in selecting the best match type which will provide the best return on your investment.
• Competitors - How your competitors bid on certain terms and how have their accounts performed historically will also impact the return you see from certain match types.
• Bids - It can strongly influence which match type is most appropriate.
•  Ad Text & AdWords Account Structure - The way an advertiser structures an account can also have a massive impact on performance for different match types.

Understanding keyword match type at a basic level will help you target uses that are the most likely to positively interact with your ads. A strong understanding will put you in a position to spend your money wisely without fear of attracting irrelevant traffic.

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