SEO Techniques -White Hat & Black Hat SEO

Search Engine Optimization (SEO) techniques are classified into two broad categories:

• Techniques that search engines recommend as part of good design referred to as White Hat SEO, and 
• Techniques that search engines do not approve and attempt to minimize the effect of referred to as Black Hat or spamdexing.

SEO Tactics are as follows in detail:

An SEO tactic, technique or method is considered as White Hat if it follows the followings :

• If it conforms to the search engine's guidelines.
• If it does not involves any deception.
• It ensures that the content a search engine indexes and subsequently ranks is the same content a user will see.
• It ensures that a web page content should have been created for the users and not just for the search engines.
• It ensures the good quality of the web pages.
• It ensures the useful content available on the web pages.
• Always follow a White Hat SEO tactic and don't try to fool your site visitors. Be honest and definitely you will get something more.
• Next chapter onward we will put light on White Hat SEO techniques. The White Hat SEO are very simple and can be done without investing much cost.

Black Hat or Spamdexing

An SEO tactic, technique or method is considered as Black Hat or Spamdexing if it follows the followings

• Try to improve rankings that are disapproved of by the search engines and / or involve deception.
• Redirecting users from a page that is built for search engines to one that is more human friendly.
• Redirecting users to a page that was different from the page  the Search Engine ranked.
• Serving one version of a page  to search engine spiders/bots and another version to human visitors. This is called Cloaking SEO tactic.
• Using hidden or invisible text or with the page background color, using a tiny font size or hiding them within the HTML code such as "no frame" sections.
• Repeating keywords in the meta tags, and using  keywords that are unrelated to the site's content. This called Meta tag stuffing.
• Calculated placement of keywords within a page to raise the keyword count, variety, and density of the page. This is called Keyword stuffing.
• Creating low - quality web pages that contain very little content but are instead stuffed with very similar keywords and phrases. These pages are called Doorway or Gateway Pages.
• Mirror websites by hosting multiple web sites all with conceptually similar content but using different URLs.
• Creating a rogue copy of a popular website which shows contents similar to the original to a web crawler, but redirects web surfers to unrelated or malicious web sites. This called Page hijacking.

Always be away to adopt any of the above Black hat tactic to improve the rank of your website. Search Engines are smart enough to identify all the above properties of your site and ultimately you are not going to get anything.

What is SEO Copywriting?

SEO Copywriting is the technique of writing the view able text on a web page in such a way that it reads well for the surfer, and also targets specific search terms. Its purpose is to rank highly in the search engines for the targeted search terms.

As well as the view able text, SEO Copywriting usually optimizes other on-page elements for the targeted search terms. These include the Title, Description and keywords tags, headings and alt text.

The idea behind SEO Copywriting is that search engines want genuine content pages and not additional pages (often called "doorway pages" ) that are created for the sole purpose of achieving high rankings.

What is Search Engine Rank?

When you search any keyword using a search engine then it displays thousands of results found in its database. A page ranking is measured by the position of web pages displayed in the search engine results. If search engine is putting your web page on first position then your web page rank will be number 1 and it will be assumed as with a high rank.

SEO is the process of designing and developing a web site to attend a high rank in search engine results.

What is On-page and Off- page SEO?

Conceptually, there are two ways of doing SEO:

• On - Page SEO: This includes providing good content, good keywords selection, putting keywords on correct places, giving appropriate title to every page etc.
• Off- Page SEO: This includes link building, increasing link polarity by submitting in open directories, search engines, link exchange etc.   

SEO Website Domain

• When you start thinking of doing a business through internet, first thing which you think about is your website domain name. Before you choose a domain name you should consider  the followings:
• Who would be your target audience?
• What you intend to sell to them. Is it tangible item or just text content.
• What will make your business idea unique or different than everything else that is already on the market?

Many people think it is important to have keywords in a domain. Keywords in the domain name are usually important, but it usually can be done while keeping the domain name short, memorable, and free of hyphens.

Using keywords in your domain name gives you a strong competitive advantage over your competitors. Having your keywords in your domain can increase click through rates on search engine listings and paid ads as well as make it easier to using your keywords in getting keyword rich descriptive inbound links.

Avoid buying long, confusing domain names. May people separate the words in their domain names using either dashes or hyphen. In the past the domain name itself was a significant ranking factor but now search engines have advanced it is not very significant factor anymore.

Keep two to three words in your domain name it will be more memorable. Some of the most memorable websites do a great job of branding by creating their own word. Few examples are eBay, Yahoo!, Expedia, Slashdot, Fark, Wikipedia, Google...

You should be able to say it over the telephone once and the other person should know how to spell it and they should be able to guess about what you sell.

Few Points:

Finally, you should be able to answer yourself for the following questions:

• Why do you want to build your website? Why should people buy from your site and not from other site? What makes you different from others?
• Who are your target audience and what you intend to sell to them?
• List 5-10 websites which you think, they are amazing. Now think why are they amazing?
• Create 5 different domain names. Make at least 1 of them funny. Tell them to a half  dozen people and see which ones are the most memorable. You will get more honest feedback of the people do not know you well.
• Buy your domain name which is more catchy, memorable and relevant to your business.

That's all from my end...

If you have any queries, feel free to write in comments down below..
Stay tuned for more digital advertising!!

Thank You...