Dynamic Search Ads in Google Adwords.

Dynamic Search Ads is a feature of Google AdWords that help in creating one ad for all your products  from website content. Dynamic Search Ads quickly direct the customers (potential) to what they want on your site.It helps to build the gap of your keyword-based campaigns while using your website t target the ads. The normal Search ((keyword based ads) Ads can miss relevant searches, or aren't up to date or get out of sync with what's actually available on advertisers' website.

When somebody looks on Google with terms firmly identified with your site, Dynamic Search Ads appear. At the point when your advertisement appears, your feature and greeting page are consequently created in view of the specific hunt terms that the customer entered. Thereby, your headlines are dynamically added to be of greater relevance for each individual search.

Benefits of Dynamic Search Ads:

1. Save Time: No more of keywords, bids, and ad text mapping to each product on your website. It also may help you promote to new markets quicker than different choices.
2. Frequent,automatic updates to your ads: Whenever any changes are made to the pages of your websites in the index, Google will crawl your website again to help ensure that the ads are as up to date as possible.
3. Show relevant, dynamically generated headlines with ads: When a user search is relevant to the specific product or service, google will dynamically generate an ad with headline that includes words from the users search phrase and the landing page in the your specified.
4. Control your Campaign:  Ads can be shown based on your entire website or specific category or pages. Prevent ads from showing for those products that are temporarily out-of-stock.
5. Capture additional traffic: Gains additional traffic and sales for the business and attracts more customer than the usual keyword -targeted campaign.

To get best out of your Dynamic Search Ads follow these steps:

1. Before start writing your ads, improve the website.
2. Write great descriptions for your ads.
3. Keep mobile in mind.
4. Make sure site is accessible.
5. Create single language campaigns. (create a new campaign for each language)

Creating a Dynamic Search Campaign

1. Sign in to your AdWords account.
2. In the menu page, click the Campaigns Tab.
3. Click the plus button "+" and select Search Network.

         4. It enters the next page, thereby write the name of your Campaign, select Dynamic Search Ads and fill out the website in the format such as example.com with out "www" and also select the targeting source.

        5. Select the domain/website language it is in, the locations to target the ads.

       6. For Bid Strategy, choose manual or automated bid strategy if you want Google to optimize your bids then choose automated bid strategy. Google recommend the target CPA or enhanced CPC (Cost-per-Click) options.

      7. Enter your Bid limit and Budget.

      8. In advace settings, you can set Start Date, End Date and Ad scheduling with Google giving you option in 12 hour or 24 hour display clock.

       9. Click Save and Continue to reach the next page to create to the ad and the ad group.

Creating and Ad Group

1. Name your ad group and set the default bid.
2. Decide whether you would like to target a set of recommended categories, all webpages on the site, or specific webpages.
3. If not using automated bidding, adjust the bid based on the value of each specific target to the business.
4. Finally, click on Save and Continue for billing.

For creating more Dynamic Search Ads to the ad group of the campaign you've created:

1. Click New Ad.
2. Insert the description text.
3. Click Save Ad.

Increasing traffic and reach without keywords, targeting for Dynamic Search Ads works on the basis of matching people's searches on Google. You can target the ads based on specific categories that are connected to your website.
There are 6 types if dynamic ads targets that can be used to refine how the ads will show:

1. All Webpages: It includes every single page in a website domain that are discovered by Google Search and ad crawlers. Example: To target all the pages of  www.example.com.
2.  Categories: In view of your site content, Google makes target able classifications, or sets of presentation pages composed by topic. You choose which sets of pages to target, how to assemble comparable pages, and the level of granularity. Example: You have a website of beauty products and  you'd like to target pages that are selling foundations.
3. URLs: You can target pages with URL containing certain string.
4. Page Title: You can target pages with titles that contain certain words. Don't know what a page title is just, click on Google.com and look at the top of the browser window.
5. Page Content: Target pages that contain certain words that you specify.Example: Want to select all pages that contain the words "television" to target your ad.
6. Custom Label: Use a page feed to attach custom labels to the URLs, thereby targeting those custom labels.

That's all from my end...

If you have any queries, feel free to write in comments down below.

Stay tuned for more digital advertising!!

Thank you...