Setting up Google AdWords Account.

Setting up Google AdWords involves you doing the following:

Step 1 - Setup a Google Account

Go to http://adwords.google.com and click on the button.

After this screen you will be asked if you have a Google account already. If you have you can enter details and link your AdWords account with this account. If you don't then select the option "Start Know".

So assuming you don't have a Google account enter in your e-mail address and decide on a password for accessing your account.

This is the screen that is displayed after clicking on the button "Start Know".

After you click "continue" a screen is displayed where you have to enter in your time zone and currency. This should be your local time zone and currency that you want any of your advertisement costs displayed in.

You can then sign in to your account and start creating your first campaign.

Creating Your First Campaign

After you sign into your account the following screen is displayed (unless you have set up campaigns previously)

On this screen select the option to "create your first campaign". You may only have one campaign that you use for all your online advertising or you may create different campaigns for different businesses you run or different types of advertising (e.g. one campaign for search and one campaign for the content network).

You will now be displayed a screen that allows you to set up your campaign settings:

The first page allows you to decide if you want to load settings. This will allow you to select a range of settings depending on the type off advertisements you are setting up. For example, on Google there is a display network and a search network,

• Display Network - when you decide to only put your advertisements on the display network then they will only appear when people do a search on Google.
• Search Network - if you select the content network then your advertisements will start appearing on websites that are related to your advertisements.

Generally, it is better to start off with the display network. The content network can be useful, in particular, if you are advertising a product that nobody knows about and are not searching. Then your advertisements in the content network may be more effective.

That's it from my side...

If you have any queries, feel free to write in comments down below!!

Stay tuned for more digital advertising!!

Thank you..