How to create a Shopping Campaign and Google Merchant Center?

Shopping Ads work great for e-commerce companies, they help in promoting products by giving users detailed information about what the company is selling before even they click on the ad. By using retail-centric tool you will be able able to track the performance of your ads.

In this post, we shall walk you through how to create an shopping campaign in AdWords. To know more about shopping campaign, learn more Shopping Campaign In Google AdWords.

Following are the steps to be followed:

1. Sign In to your AdWords Account.
2. Click Campaigns in the page menu to reach campaign page, and click the + button. 
3. In the Campaign type, select and click on Shopping.

    4. In the Select Campaign Setting Page, give your campaign a name. If you want an existing Shopping Campaign settings to be used for this campaign(Shopping), then go to "load settings from" and select the campaign from the "Existing Campaigns" tab drop - down menu.
   5. Provide the merchant identifier by the merchant ID from the select drop-down menu.
 

6. From the "Country of Sale" drop-down select the country where you want the products in this campaign to be sold. It defines which products from your Merchant Center inventory are advertised in this campaign.

  7. If you want to use the options "campaign priority" and "inventory filter" settings or advertise local products, click on Shopping Settings advanced.

Use the options "Campaign priority" setting when you have multiple shopping campaigns advertising the same product and you want to determine which campaign will be used when ads for these products show associated with bids.

To change, select "medium" or "high" or "low", depending upon how you choose to prioritize the campaign. 

   

8. By default, Shopping Campaigns show product sold on an online website. If you want to include products sold in local stores, choose the option "Local Inventory Ads".

9. Next is "Locations" choose the geographical areas where you want the Shopping Ads to appear. You can include and exclude specific locations as well.

10. By default, Shopping Campaigns show ads on both Google Search Network (it includes Google.com and Google.com/shopping)  and Google search Partner websites (3rd party websites that display link to products for sale). Include search partnersHelps in increasing your visibility, improve traffic to your products.

11.  Next is "Bid Strategy" defaults to Manual CPC which means you'll set your own maximum cost-per-click bid (max. CPC). If you use conversion tracking, "Enable Enhanced CPC". It automatically adjusts your manual bids to try to maximize conversions you receive while keeping your total cost same. 

12. Enter the max. CPC bid next to "Default Bid". This bid will apply to the first ad group and product group you create in the campaign. You can adjust your bids later from the "Products Groups" tab.

13. Next to "Budget"  enter the amount you would like to use as an "individual budget" to be spend per day for this campaign.

14. Select and additional advanced options for your campaign, including delivery method, ad scheduling and dynamic tracking URL.

15. Click Save and Continue.

16. You'll arrive on the Create Ad Groups Page. In this screen, you'll need to make some decisions about how to organize your campaign. How you organize the settings depends on your goals for your campaign.

Linking AdWords with Google Merchant Center

1. In Google Merchant Center, Click on : this icon, then go to or click account linking .
2. In AdWords Tab, under actions click link.
3. To create product feeds that is the product information file, In the side tab of Google Merchant Center click on products, the click feeds and Click the "+".
4. To enter product details in feed file, click on feed file, finally click edit spreadsheet.
5. After creating feeds we then make Campaign in AdWords by going to shopping campaign.

That's it from my side...

If you have any queries, feel free to write in comments down below!!

Stay tuned for more digital advertising!!

Thank you...