Google Display Network Campaign.

In this blog I shall discuss about the next types of Campaigns:

The Google Display Network  is the second advertising available in Google AdWords. The Display Network is a collection of websites and Google Properties (Gmail, Blogger, YouTube, Google Finance, etc.) that show text, image, video, and rich media ad formats. The network also includes mobile sites and applications.

When you are creating a display campaign in AdWords you will be met with a few campaign types to choose from. It is best to select "All features" so that you can always come back and enable a new display network targeting option if you would like.

On the display network, you have the option to run a variety of different ad formats using a variety of different targeting options. Each targeting option has its own advantages and limitations.

The display network also allows you to run the following types of advertising campaigns:

1. Mobile App Campaigns
2. Re marketing Campaigns
3. Engagement Campaigns   

Google Search Network with Display Select

Google no longer allows users to create new AdWords campaigns that target both the Google search network and the display network at the same time. Users can now opt-in to "Google Search Network with Display Select" if they desire to show ads on both the Google search network and the Google display network simultaneously.

The search network with display select option allows your ads to appear in Google's search engine results page (SERP) as well as on relevant webpages that belong to Google's display network. When your ads are shown on the display network using the Google search network with display select campaigns type, bidding is automated and your ads are shown selectively by Google based on the search criteria and search context.

According to Google, the search network with display select campaign type uses an improved algorithm to predict at what time and on which websites your ads will perform their best. Ads will be shown to a smaller group of users who will likely be better qualified to click and convert on your offer.

Video Campaigns

Video campaigns let you show video ads on their own or within other streaming video content on YouTube and across the Google Display Network.

There are 3 major types of ad formats:

• In-stream ads.
• Video Discovery ads.
• Bumper ads.

In-stream ads: It runs before, during, or after other videos on YouTube or across Display Network sites, games, or apps. After 5 seconds, the viewer has an option to skip the ad.

Video Discovery ads: When a viewer clicks the thumbnail for your ad, the video will play on its YouTube watch or channel page.

Bumper Ads: They are just 6 seconds or less, and viewers can't skip the ad. It's a short video ad format, designed to allow you reach customers broadly.

If you have any queries, feel free to write in comments down below!!

Stay tuned for more digital advertising!!

Thank you...