Different types of Google AdWords Campaign.

Google allows you to advertise on the following types of paid-advertising networks:

1. Search Network Only.
2. Display Network Only.
3. Search Network with Display Select.
4. YouTube Video.
5. Shopping Campaign/Product Listing Ads (PLA)
6. Universal App Campaign. 

In this blog, I shall discuss about the every first type of campaign that is "Search Network Only".

The Google Search Network is the group of search-related sites, including Google Search and search properties like Google Shopping and Google Maps, where your ads can appear. The Google Search Network also consists of Google Search Partners, which includes websites like AOL than can also display your ads.

When you advertise on the Google Search Network, your ad can show near search results when someone searches with terms related to one of your keywords.

The ads ca appear above or below search results on Google Search. They can appear beside, above, or below search results on Google Play, Google Shopping, and Google Maps, including the Maps App.

Types of ads on the Search Network

1. Text ads, Dynamic Search Ads, and call-only ads: They are the most common ads on the search network. These ads appear with an "Ad" or "Ads" label in the search results page, and might have an "Ads on Google" label on partner sites. They often show with ad extensions, which allow advertisers to include business details like location or phone number in their ads.
2. Shopping Ads: Shopping Ads display and link to products of sale. They're labeled as "Sponsored".
3. Image and Video ads: Search partners can host image ads video ads. 

As you can see, you have the option to exclude "Search Partners" from your Search Network-targeted campaign if you would like.

One thing to note about Search Partner sites that are included in the Google Search Network is that those sites don't necessarily need to be search-oriented sites. Meaning, some Search Partner websites only show your ads during an internal site search.

At times, opting out of Search Partner sites can help reduce spend and filter out unwanted clicks. Always seek out more information particular to your account before opting out or into a particular network.

The next type of campaign is coming soon in the next blog...

That's it from my side...

If you have any queries, feel free to write in comments down below!!

Stay tuned for more digital advertising!!

Thank you...