Ad Extensions is a feature that shows extra business information with your ad, like an address, phone number, store rating or more webpage links. It gives your potential visitors more channels and paths to get closer to their goal. It not only helps the visitors with more information, but also helps you with the following:
Ad Extensions makes your ad more informative thereby enabling the users to click on it.
Where to find them in Google AdWords?
In AdWords Account, navigate through the tab that is displayed on the top consisting of different components.
Different Types of Ad Extensions:
1. Sitelink Extensions: They allow to showcase additional links/landing pages below your standard text ad. Applying few more lines to your ad gives you more real estate on the SERP, helping the ad to standout against your competition.Help the searchers to go to a more specific page on your site.
For example, in the above ad, the search is for Ford Cars, and the landing page goes to a fairly generic page. If the searcher knows that they want to know the price, incentives etc. they will be more apt to click on the sitelink and go to that specific page. Google has shown that adding sitelinks to the ads increases your click-through-rate.
2. Location Extensions: They help to show your address alongside your ad to people who are nearby. It adds an extra line to your ad and often includes a map reference. To take advantage of this ad extension, you'll want to have a verified address through Google My Business. Google will send you a code to confirm you own that address, and then you can link your Google My Business account to your AdWords account to to take advantage of it.
3. Call Extensions: It helps to add a phone number to show alongside your ads making it easier for the customer to contact you directly. Having call tracking within Google AdWords helps you in seeing which keyword and ad was responsible for that call (a call is equal to 1 conversion).
Below figure, shows how the ad will look along with the feature of call extensions.
4. Callout Extensions: It helps in improving your text ads by showcasing unique offers to shoppers, like free delivery, or 24-hour customer service. By this customer get detailed information about your business, products and services when they see your ads. It gives extra 50 characters for extending your ad descriptions each callout is of 25 character.
Benefits of Callout Extesnions:
5. Review Extensions: Helps in displaying a third-party review about your business with a regular ad. By either paraphrasing or using an exact quote, review extensions helps in giving an extra credibility to your ad. It appears only on desktop devices and on the Google Search Network.
Rules need to be followed:
Some of the things that could prevent a review from getting approved from Google include:
It basically highlights specific aspects of your products and services. Benefits includes:
8. Price Extensions: They help those advertisers who want to showcase the pricing along with popular products or services.It adds more value to your Search Network text ads, thereby enabling customers directly to what interests them on the site.Price Extensions appears below your text ad on desktop and mobiles. Therefore, it is important to make sure your site is optimized for desktop and mobile devices.
9. Message Extensions: Allow customers to view your ads on mobile devices and contact you directly via a text message.When you want customers to send a text message than to a call, set up the message extensions for your text ads on the search network.Thereby, giving customers another option to reach you.
When a user taps or clicks the message icon in your ad from their mobile device, their messaging app will open.Message Extensions can be added at the account, campaign, ad group, or ad level.
10. Affiliate Location Extension: Helps customers find stores that sell your products. In case, you sell your products through retail chains, it helps consumers when they are deciding what and where to buy. Affiliate Location Extensions enables people to find nearby stores that sell your products.
You can add affiliate location extensions at the account, campaign, or an ad group level.
How it helps you win new customers:
11. Automated Extensions Report: Allows you to see data from third party consumer and seller ratings.
Seller ratings for retailers look like:
Consumer Rating look like:
That's all from my end...
If you have any queries, feel free to write in comments down below.
- Increases Click-through-rate.
- Increases Quality Score.
- Increases Average Ad positions.
- Reduces Average Cost-per-Click.
Ad Extensions makes your ad more informative thereby enabling the users to click on it.
Where to find them in Google AdWords?
In AdWords Account, navigate through the tab that is displayed on the top consisting of different components.
Different Types of Ad Extensions:
1. Sitelink Extensions: They allow to showcase additional links/landing pages below your standard text ad. Applying few more lines to your ad gives you more real estate on the SERP, helping the ad to standout against your competition.Help the searchers to go to a more specific page on your site.
2. Location Extensions: They help to show your address alongside your ad to people who are nearby. It adds an extra line to your ad and often includes a map reference. To take advantage of this ad extension, you'll want to have a verified address through Google My Business. Google will send you a code to confirm you own that address, and then you can link your Google My Business account to your AdWords account to to take advantage of it.
3. Call Extensions: It helps to add a phone number to show alongside your ads making it easier for the customer to contact you directly. Having call tracking within Google AdWords helps you in seeing which keyword and ad was responsible for that call (a call is equal to 1 conversion).
Below figure, shows how the ad will look along with the feature of call extensions.
4. Callout Extensions: It helps in improving your text ads by showcasing unique offers to shoppers, like free delivery, or 24-hour customer service. By this customer get detailed information about your business, products and services when they see your ads. It gives extra 50 characters for extending your ad descriptions each callout is of 25 character.
Benefits of Callout Extesnions:
- Highlight or summarize your business offering.
- Update without changing your ads.
- Can add callouts to account, campaogn, or ad group levels.Specify the dates, days of the week, or times of a day callouts are eligible to show.
- Detailed Reporting helps in showing how many clicks occurred on your ad when callouts appeared and compare your summary at the campaign, ad group or ad levels.
5. Review Extensions: Helps in displaying a third-party review about your business with a regular ad. By either paraphrasing or using an exact quote, review extensions helps in giving an extra credibility to your ad. It appears only on desktop devices and on the Google Search Network.
Rules need to be followed:
Some of the things that could prevent a review from getting approved from Google include:
- Using individual personal reviews. (not from publication /organisation)
- Repeating your business name in the review text.
- Using a review that is very old a year or so.
- Not taking the review directly from the original source.
- Changing the review from original for example adding exclamation marks etc.
It's good idea to look over all review extensions policies before submitting your reviews.
6. Structured Snippet Extensions: Helps in providing an additional line of ad space by showcasing information from the below mentioned categories:
- Help people instantly find out more about your products and services.
- Improve your return on investment: Additional website information with your ads can increase your ad's relevance and Click-through-rates, thereby increasing the return on investment.
7. App Extensions: It allows you to link to your mobile or tablet app from your text ads. App Extensions are a great way to provide access to your website and your app from a single ad. App Extensions allow mobile searches to download your app.You can add app extensions at the account, campaign, ad group, or ad level.
Benefits of App Extension: Flexibility, Detailed Reporting, Smart Detection of App Store and device, In-place editing.
8. Price Extensions: They help those advertisers who want to showcase the pricing along with popular products or services.It adds more value to your Search Network text ads, thereby enabling customers directly to what interests them on the site.Price Extensions appears below your text ad on desktop and mobiles. Therefore, it is important to make sure your site is optimized for desktop and mobile devices.
9. Message Extensions: Allow customers to view your ads on mobile devices and contact you directly via a text message.When you want customers to send a text message than to a call, set up the message extensions for your text ads on the search network.Thereby, giving customers another option to reach you.
When a user taps or clicks the message icon in your ad from their mobile device, their messaging app will open.Message Extensions can be added at the account, campaign, ad group, or ad level.
10. Affiliate Location Extension: Helps customers find stores that sell your products. In case, you sell your products through retail chains, it helps consumers when they are deciding what and where to buy. Affiliate Location Extensions enables people to find nearby stores that sell your products.
You can add affiliate location extensions at the account, campaign, or an ad group level.
How it helps you win new customers:
- User searches in Google for a product.
- Ad shows with your affiliate location extension.
- User sees the near by store (either as an address or on map) that sells your product.
- On mobile, the user/customer can tap to get directions to the store.
- The customers goes to the store and buys the product.
11. Automated Extensions Report: Allows you to see data from third party consumer and seller ratings.
Seller ratings for retailers look like:
Consumer Rating look like:
That's all from my end...
If you have any queries, feel free to write in comments down below.
Stay tuned for more digital advertising!!
Thank you...
No comments:
Post a Comment