Tips on How to Write a Good Ad in Google AdWords.

When people search on Google, they're looking for something that's relevant and to-the-point. Here are six tips for writing great text ads.

1. Include at least one of your keywords.

When people search using your keywords, those keywords can appear in bold within the text of the ad they trigger. For example, if a customer searches using your keyword laptops, your ad's headline could like this: Laptops sale. Including your keywords lets you show potential customers your ad is relevant to what they're looking for.

2. Highlight what makes your business, product, or offer unique.

This can include the quality of your products, the availability of your service, or special offers, such as free shipping.

3.Mention prices, promotions, and special offers.

Seasonal or time-limited offers work well with AdWords because you can update your ads at any time.

4. Encourage your customers to take action.

Words that you can use include "Buy", "Sign Up", or "Call", whatever is important to your business.

5. Connect your ad to the right landing page.

The details you include in your ad should reflect the webpage to which it sends potential customers. For example, if you ad promotes your selection of camera bags, you should link it to the relevant page of your website, such as camera accessories.

6. Create content for mobile.

Details like your store location or phone number might be more useful to your customers when they're on the go. Give them information they might be more useful to your customers when they're on the go. Give them information they can act on using call or location extensions.

When planning your campaign, it's worth creating two or three new ads within the same ad group and testing them against each other, to see which one performs best with your audience.

A few quick rules

As you write your ads, there are a few simple rules you'll want to follow. (Basically, these rules makes sure ads are useful for people). Here's what you'll want to keep in mind:

• Make sure that the URL shown in your ad shares the same domain URL that people will see once they click your ad. For example: an ad with a URL of www.google.com could not send people to www.youtube.com.
• Double-check that your URLs in your ads work,
• Use simple,regular text in your ads (no excessive punctuation or symbols).

Other things you'll want to avoid : repeated punctuation or symbols, non-standard or excessive capitalization, exclamation marks in the ad's headline, and bullet points.

Tips for writing Landing Pages that Sell

Your "landing page headline" is the first thing a click-through visitor sees, other than a graphic. Slight changes in wording can significantly impact your conversion rate. This is similar to the importance of a headline on an AdWords ad or a sales page the headline makes a crucial difference.

However, there's something even more important at work here by matching your headline with  the words in your ad, you are providing a subtle, visual reassurance that this is the site they wanted to visit. 

We're talking millisecond decision-making here. Make it easy and comfortable for your visitor to take the next step... to keep reading and visually exploring the landing page. And that starts with maintaining a connection between the ad they clicked and the headline of the landing page they ended up at.

Eye-catching image as it is rightly said visitor's eye is drawn first to an image, only then does the visitor move on to read your copy.Whatever our cop or headlines, whatever your design and layout, they must convince a visitor within just a few seconds.

Designing and writing an effective landing page doesn't require a bid budget. It does require, however, more time, thought and work than you initially thought it did.     

That's all from my end...

If you have any queries, feel free to write in comments down below..

Stay tuned for more digital advertising!!

Thank You...