Defining Advertising Google Adwords Campaign.

Setting up an advertisement on Google is very easy but to be really successful and get lots of business you need to put a significant effort into planning and execution.

Define your Objectives:

Before you start advertising you need to really consider what you want to get out of the advertising. Do you want to increase awareness of your products or services or just drive sales? If you want to drive sales, what sales are going to be suitable for online and how are you going to drive an advertisement to your website to a sale.

Set Up your Campaign:

It is very likely that you will have to create multiple advertisements that either advertise different products/service or advertises one product /service in a different way. When you advertise online you do need to try out various advertisements to see which works best. Within Google AdWords the structure you use for your advertisement is as follows:

• Campaign - a Google AdWords campaign is a name that you assign to all your advertisements for a part of your business or for a particular promotion you are running. For example, you might have a campaign for selling services in your hotel.
• Adgroups - within a campaign you break your advertisements into  adgroups. Using, the hotel example, you might have an adgroup which has advertisements for promoting accommodation and another adgroup for promoting your restaurant.

• Advertisement - within your adgroups you have advertisements Using the hotel example, if you had an adgroup for hotel accommodation you might have one set of advertisements for last minutes deals, one for business deals and one for general accommodation. You need to write your "Ad copy" (which is the text you will use) to encourage relevant users to click on it, so it's very important.
• Keywords - you need to decide when you want your advertisements you are bidding for keywords against other competitors so the more competitive the keywords the more expensive this will be per click.
• Budget - now you can set up your budget, how much you are going to spend each day on advertisements and how you are going to split up this money through the adgroups. In Google when you want to display advertisements you are bidding for keywords against other competitors so the more competitive the keywords the more expensive this will be per click.

Importance of Quality Score:

Google calculates a quality score from 1 to 10 for each keywords you have set up. It then uses this quality score in combination with your bid to work out what position your advertisement should appear. Quality Score is very important because when you are competing against other companies and you have a higher quality score then your advertisement can appear above theirs even with a lower bid.

Quality Score depends on the following:

• Relevance 
• CTR(Click Through Rate)
• Landing Page Quality     

Run your Campaign

Once you kick off your campaign you need to monitor it regularly to see what ads are performing and not performing. You will look to see how often the advertisement was  displayed, how often it was clicked and then what happened when they got to the web page where you want to convert people to customers.

The page you go to is referenced as a "landing page" as this is where the user ends up after clicking the advertisement. There are many things to consider for a landing page and it's crucial you get this right.

That's it from my side...

If you have any queries, feel free to write in comments down below!!

Stay tuned for more digital advertising!!

Thank you....